Enhancing Sales Performance Through Gamification

I was approached by an old friend and co-worker about an intriguing concept: a web and mobile application (subscription service) for sales managers to help motivate and engage their teams. Salespeople are competitive by nature, but application would help channel that competitive spirit in a positive way. Managers would have the ability to create contests, set deadlines for those contests, track progress on leaderboards, and issue prizes to the victors. Team members could create accounts, talk smack with their peers and track progress in real time.

The web experience was divided into four parts: admin, contests, team profiles and creation. We spent significant time around optimizing the onboarding process. Moreover, we wanted the experience to be fun and rewarding for the sales teams, so particular emphasis was placed on gamifying aspects of the journey, replete with awards, rankings, and experience levels. To keep things interesting, we devised three “game modes,” so contests wouldn’t get repetitive and boring. Lastly, we tried to play up the social component as much as possible. Users are not only encouraged to send trash talk to their rivals, but they are equally incentivized to offer moral encouragement to those who might be struggling with a contest. Finding a healthy balance was key.

Client: Prize Fight

Role: UX Design

Tasks:  brainstorming, wireframing, logo and icon creation, branding, visual design, prototyping